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SoBe (South Beach) Miami burgers hit Edinburgh this week. Don't miss the 50% off deal

  • Writer: Sharon Wilson
    Sharon Wilson
  • Feb 10
  • 2 min read

50% off opening deal
50% off opening deal

SoBe Burgers, the Miami-style smash-burger brand, is celebrating its arrival in Edinburgh on 14 February by offering a free burger to the first 50 customers and 50% off burgers for the entire opening weekend.


Located at 75 Lothian Road, this will be the first SoBe Burger in Edinburgh, available for both sit-in and takeaway.


Founded in London in 2019, SoBe Burgers has quickly become the fastest-growing burger brand in Britain, with 11 sites and 200 delivery outlets across the UK.


SoBe (short for South Beach, Miami) is renowned for its smash burgers, a technique discovered by friends Tom and Alex in Miami. A smash burger involves pressing the beef patty onto a hot griddle or skillet, creating a crispy, caramelized crust while keeping the inside juicy and flavorful.


Signature burgers include:

  • Truffle Cheeseburger: Two beef patties, melted cheese, crispy onions, crunchy dill pickles, and umami truffle mayo.

  • Confit Garlic Cheeseburger: Two beef patties, melted cheese, crispy onions, and confit garlic mayo.

  • BBQ Cheeseburger: Two beef patties, melted cheese, crunchy dill pickles, and smokey BBQ mayo.

  • Green Chilli Cheeseburger: Two beef patties, melted cheese, pickled green chillies, and spicy chilli mayo.


Signature sauces include garlic confit, truffle, and green chilli.


There are vegan versions of all burgers and a selection of chicken burgers made with crispy buttermilk-coated chicken tenders. They also offer seven different types of fries, including Truffle Fries served with truffle mayo, crispy onions, and chives, and Cheeseburger Fries served with aged beef, cheese sauce, ketchup, mustard, and pickles. The full menu is Halal-friendly.


The opening offer runs from 5 pm on 14 February until 1 am on 17 February.


SoBe: 75 Lothian Road, Edinburgh, EH3 9AW


Open until 3 am on weekends and 1 am on weekdays, SoBe Lothian Road is set to be the go-to place for a late-night burger, with 20% off after 11 pm every day. Don't forget to leave your mark on the giant DIY sticker wall. If you're craving your SoBe burger fix from home, it's also available through Deliveroo and Uber Eats.

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