CÔTES ME IN: LIDL LAUNCH NEW BLUSH ROSÉ

Like a breath of fresh air! With sunny skies on the horizon and rosé season in full swing, searches for the tipple are up 138% this month* and Lidl is celebrating with the launch of Breath of Paradise, a brilliant alternative to Whispering Angel. 

Giving fans of pale blush rosés a taste they can Côte d’Afford, this delightful rosé is not one to whispered about. Priced at £10.99, Breath of Paradise is a whopping 50.6% cheaper***, offering high-end flavours with a budget-friendly price. 

Côte de Provence wines have surged in popularity among Brits over the last few years, who are drawn to their pale pink hue, refreshing elegance, and easy pairing with summer dishes – making them a symbol of relaxed sophistication during the season. 

Lidl’s Master of Wine, Richard Bampfield, says:

“Well known for producing grapes that fuel the 'premium dry rosé' category, wines from the region of Provence are well known by both Brits and the French alike. However, with branded options often carrying a hefty price tag, most tend to reserve them for special occasions rather than include them in the weekly shop. 

 “At excellent value, Lidl’s Breath of Paradise is a summer game changer. Like any luxurious dry rosé alternative, it’s made primarily with Grenache grapes grown in Provence, giving it that iconic rosé hue and the classic Provençal aroma of fresh peach and wild herbs that we know and love. 

 “With a perfectly balanced acidity, body and dryness, each bottle of Breath of Paradise is effortlessly drinkable. Best served well chilled or even over a large ice cube, it’ll quench the thirst of rosé lovers at any occasion this summer.”

Lidl’s Breath of Paradise rosé will be available in store from 20th May, and available nationwide throughout the summer period.