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Lidl best selling bubbly voted ' ‘better than MOËT’ in blind tasting

Updated: Apr 8

Champagne lifestyle on a lemonade budget?

Lidl’s got you covered this Christmas. The supermarket today reveals its award-winning Montaudon Champagne Brut has officially beaten prominent champagne house Moët & Chandon in a recent blind taste test.

In a bid to prove its affordable tipples stand up against high-end heavyweights, Lidl went head-to-head with the luxury label, with six in ten participants agreeing the supermarket’s own-brand fizz ‘tasted better’ than Moët & Chandon Imperial Brut.

The best part, priced at just £14.99, shoppers can pick up a bottle of the bargain bubbly in stores now for less than half the price of the premium label, which can retail upwards of £43*. The perfect festive aperitif or savoury canape accompaniment, Montaudon is sure to impress guests with its delicate aromas of citrus fruit and complementary fresh, dry finish.

The taste test concludes Lidl’s nationwide wine tasting in the dark events Chateaux Noir. Designed to democratise wine and change the perception that you need to blow the bank to enjoy quality booze this Christmas, the discounter polled over 2,500 attendees in a series of guided blind tastings carried out in total darkness.

Once again going up against big brand rivals, the results recorded across London, Glasgow, and Liverpool show an overwhelming shift in consumer perceptions around cheaper tipple alternatives.

A sweeping 82%* of attendees preferred Lidl’s Montaudon Champagne Brut over Moët and 7 in 10 voted the popular champagne as their favourite beverage of the evening. Another 56 % voted Lidl’s Deluxe Irish Cream Liqueur (£9.99) cream of the crop – preferable over almost double-the-price Baileys*.

During the blind tasting sessions, Lidl also profiled a selection of red, white, and rosé wines, all priced under £9, perfect for pairing with your Christmas dinner or festive parties this year.

Montaudon Champagne Brit (75cl) £14.99

Lidl Deluxe Irish Cream Liqueur (1L) £9.99

Ca' Del Lago Rosato IGT Trevenezie 2022 £6.49

New Zealand Marlborough Pinot Noir 2022 £8.

29Deluxe South Africa Sauvignon Blanc 2022 £5.79

*Independent test conducted November 2023. 63 of 100 people preferred the taste of Lidl’s Montaudon champagne compared to Moet & Chandon Brut Imperial

*Taste test in the dark conducted in November 2023 by Lidl at Chateaux Noir events in London, Glasgow, and Liverpool. 2,500 participants took part in the study.

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Mark Millin
Mark Millin
Dec 11, 2023

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