Hospitality Health is proud to announce the relaunch of its Wellness Charter, an essential
initiative supporting mental health and wellbeing across Scotland’s hospitality sector.
The Wellness Charter is a commitment to prioritising mental health and wellbeing within
the hospitality industry. It recognises businesses that foster supportive, inclusive, and open
workplace environments, where care and respect for employees are at the forefront.
By joining the Charter, businesses pledge to uphold principles that promote mental health,
such as providing proactive support for mental health, training managers in mental health awareness, offering resources like Employee Assistance Programmes, and encouraging a positive work-life balance.
Certification symbolizes leadership in employee wellness, reflecting a dedication to creating thriving teams and contributing to a wider movement for a healthier, more inclusive hospitality industry.
The refreshed campaign features vibrant illustrations that blend photography with stylized
design, evoking warmth and relatability. Subtle yet ever-present, these visuals symbolize the
steady, accessible support offered by the Wellness Charter, inviting open conversations
about mental health nationwide.
With 10 Scottish hospitality businesses already on board, including Crerar Hotels and
Buzzworks, the Wellness Charter provides resources and guidance for creating healthier,
supportive workplaces where employees feel valued.
By expanding the charter’s reach, Hospitality Health is helping employers nurture positive work environments, strengthen team morale, and highlight the rewarding career paths available within hospitality. Founder of Hospitality Health, Gordon McIntyre MBE said:
"We are committed to ensuring that no one in hospitality faces mental health challenges alone. Through our Wellness Charter, we hope to inspire more businesses to join us in fostering a culture that puts people first, enabling a healthier, more supportive workplace for all."
Chris Wayne-Wills from Crerar Hotels Group said:
"Joining the Wellness Charter has helped us to reshape our approach to employee wellbeing, creating a stronger, more engaged team. Hospitality Health’s support has been invaluable in making our workplace one where mental wellness is a true priority."
The relaunched Wellness Charter and refreshed brand identity were brought to life by Thiss
Away, a hospitality brand agency. Their illustrations and new logo highlight the positive
impact of mental wellness in the hospitality sector. Hannah Whitehead, Senior Designer at
Thiss Away, expressed her support for Hospitality Health’s mission:
"Working with Hospitality Health has been incredibly rewarding. We believe mental health deserves visibility across all industries, and we’re proud to create designs that help make support accessible and approachable for hospitality professionals."
Arden Marketing project managed the marketing and campaign creatives for the
relaunch, ensuring a cohesive and impactful delivery of the Wellness Charter’s mission
across multiple touchpoints.
Impress Print Services Ltd has generously provided pull-up banners and collateral,
enhancing the visibility and accessibility of Hospitality Health’s important work to support
mental wellness across Scotland.
To learn more about the Wellness Charter and how to participate, please contact
