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Is till-free the way forward? Retail tech app forecasts the future of supermarkets As Sainsbury's launches the first till-free store today, is digitalising the way we shop enough of a solution for bricks and mortar stores?
Is till-free the way forward? Retail tech app forecasts the future of supermarkets  As Sainsbury's launches the first till-free store today, is digitalising the way we shop enough of a solution for bricks and mortar stores?

30/04/2019

Today, shoppers in the Holborn Circus Sainsbury's store will be able to experience the first completely till-free store. This means that customers will only be able to check out via their mobile phones in the latest trial to speed up shopping experiences. 

The store has been redesigned, eliminating tills and check outs and the experiment will be testing SmartShop Scan, Pay & Go technology that claims to be "making grocery shopping quicker and more convenient". Dependent on customer feedback, this may be rolled out across the rest of the UK, providing this is a success. 

Will Broome, CEO & Founder of Ubamarket:
"It is encouraging to see big retailers such as Sainsbury's trialling Scan, Pay & Go technology in stores. Such implementation poses many benefits for retailers and consumers alike. As shoppers, we value our time and technology is essential in speeding up the in-store shopping experience. As Ubamarket research has revealed, 53% of shoppers prioritise convenience as they shop in stores. Incorporating retail tech into a store's offering not only secures their bricks and mortar presence but keeps convenience at the forefront for consumers.
Is till-free shopping enough? Consumers may not be aware that this technology has the capacity to save them money as well as time. Personalised in-store offers and real-time loyalty updates are well within the capacity for this technology and it is essential that retailers implement these additions. If retailers are going to digitalise shopping then they should allow shoppers to add their shopping lists to the apps, be guided around the store and get more information about the products that they're shopping. While a great step forward, just being able to scan and go is insufficient - it is crucial to include the full capabilities of this kind of technology."
 

 

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