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The Italian Sounding Phenomenon
The Italian Sounding Phenomenon


Mrs Bite was invited to a media dinner recently at Locanda de Gusti to sample "The Extraordinary Italian Taste”.

This is a global project carried out by Italian Chambers of Commerce worldwide to promote and protect the authenticity and the quality of 100% Made in Italy products and to combat the ‘Italian Sounding Phenomenon.'

Italy has excellent products and cuisine with over 800 agri-food products and wines recognised and protected by the European Union. However, Italian products are counterfeited and imitated worldwide. This not only damages reputation but costs Italy €60 billion per year.  

The Italian Sounding phenomenon specifically refers to the retailing of food and beverages produced outside Italy but marketed with misleading Italian names, images, and brands. In the UK, products mainly affected are Parmigiano Reggiano, Prosciutto di Parma and olive oil. 

At our Italian Taste dinner hosted by well-know Neapolitan chef Rosario Sartore, Mrs Bite ate Mozzarella from Naples which was milky, juicy and clean tasting  – a million miles from the rubbery balls of the supermarket brands. 

Spaghetti with Pomodorino del Piennolo del Vesuvio (DOP), (tomatoes from Vesuvius) have a sweet intensity and when drizzled with olive oil for our pasta course produced a dish of pure, simple unadulterated flavour.

We next ate our meat course - sausages and bitter greens flecked with chilli, again a classic Neapolitan dish. And to finish tart with sweet ricotta cheese, candied fruit, citrus and flower essence – no frills, just top notch ingredients and lots of flavour. 

Chef Rosario Sartore put together a very interesting menu which mixed the best authentic Italian products, certified also by the European Union regulatory frameworks, with some specialities from his own Region, Campania. 

As well as enjoying a delicious meal the object of the event was to raise awareness and educate people regarding the benefits of using authentic Italian products and to combat the Italian sounding phenomenon. 

#ExtraordinaryItalianTaste #MadeInItaly      #TrueItalianTaste 
Twitter:  @ItalianChamScot Facebook: Italian Chamber of Commerce for the UK

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