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Hotel chocolat to open first Scottish store
Hotel chocolat to open first Scottish store


November 23rd 2011


Luxury British chocolatier and cocoa grower, Hotel Chocolat, is excited to announce the opening of a brand new store in Fredrick Street, Edinburgh - the company's first in Scotland.  Alongside Hotel Chocolat's stunning range of chocolate, this new store is the first to incorporate a ground breaking new café concept, the Coffee Vs Cocoa Bar, which is set to revolutionise café culture.


It features a range of delicious and exclusive new drinks made possible by cocoa roasting techniques newly developed by Hotel Chocolat.  Customers choose from a traditional coffee menu and decide whether they would like their espresso, latte or cappuccino prepared with freshly roasted coffee or cocoa beans.  The key difference between these new cocoa drinks and the heavier, hot chocolate style drinks is stark, as Angus Thirlwell, Hotel Chocolat CEO, explains, “By using our new roasting techniques, we have succeeded in capturing the amazingly fresh and invigorating flavours of the whole cocoa bean, which puts it firmly on a par with coffee.  What's more, cocoa is high in anti-oxidants, caffeine and trace minerals and, unless otherwise stated, all the cocoa is from our own Rabot Estate plantation in Saint Lucia."


This latest store further broadens the company's boutique store collection, which now boasts locations across the UK and the Channel Islands, as well as in New York and Boston, USA.


Don't miss the open day of celebrations on 15th December with chilled prosecco and chocolate tasting for customers all day, as well as the chance to meet Hotel Chocolat's Head Chocolatier, Olivier Nicod and Co-Founder, Angus Thirlwell. Plus, you can discover Hotel Chocolat's 'Winter Wonderland' of gorgeous Christmas gift ideas - and not a moment too soon!


-About Hotel Chocolat

British cocoa grower and luxury chocolatier, Hotel Chocolat was founded in 2004 with a mission to make chocolate exciting again. Authenticity, originality and ethics are central to the brand and this, combined with its knowledge and experience as a cocoa grower on its Saint Lucian plantation, The Rabot Estate, puts it firmly in a class of its own.  Hotel Chocolat has boutiques in all major cities throughout the UK, concessions in John Lewis stores nationwide and shops in the USA. In 2011 Hotel Chocolat opened its first real hotel in the West Indies, which is also home to the pioneering Boucan Restaurant - the world's first restaurant devoted to 'cacao cuisine'. Recent awards include several wins at 'The Great Taste Awards 2011', number one spot in 'The Sunday: Times Fast Track 100', as well as being one of the UK's prestigious 'CoolBrands' for the fourth year running http:// www.hotelchocolat.co.uk


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