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SCARLETTS HONEY IS THE BEES KNEES WITH SWEET £100,000 ALDI DEAL
SCARLETTS HONEY IS THE BEES KNEES WITH SWEET £100,000 ALDI DEAL

01/02/2017

Perthshire-based Scarletts Beekeepers and Honey Packers has signed a £100,000 deal to supply ALDI stores in Scotland with Scottish Blossom Honey, the latest sweet addition to the retailer’s Specially Selected range. 
 
ALDI shoppers can now pick up a jar of Specially Selected Scottish Blossom Honey for £2.99 (227g). 
 
Established in 1999 as a commercial beekeeping business in Blairgowrie, Scarletts is now one of the largest beekeeping companies in Scotland and is best known for producing Scottish Blossom honey – a firm favourite at farmers markets, delicatessens and, now, ALDI.
 
May sees the start of pollination season when Scarletts is a hive of activity with millions of bees pollinating vast areas of soft fruit, lowland flowers like fruit blossoms as well as the purple heather of the Grampian hills. 
 
Andrew Scarlett, managing director and owner at Scarletts puts the delicious taste of the final Blossom Honey product down to the choice honey making environment offered up by the Scottish countryside.
 
Andrew said: "We’re thrilled that one of our honeys will be on ALDI shelves. This new deal will bring our Scottish Blossom Honey to ALDI shoppers in Scotland for at least a year, and we see great potential to extend that deal to include our other honey products if this one proves popular.
 
"As a result of this deal, we can invest in new machinery to enhance our automated packing and look to employ additional staff to meet the demand for our honey! The beekeeping industry has faced difficulties in recent years and deals like this are a welcome boost to Scottish beekeepers who contribute so much to pollination and the ecology of our country.”
 
Graham Nicolson, Group Buying Director ALDI Scotland, said: "This new deal with Scarletts is another example of our commitment to sourcing local products and supporting Scottish producers. It is hugely important to us that our customers know that when they shop at an ALDI store in Scotland they’ll find one in three everyday products is sourced from Scotland. We’re confident that the great taste will be a hit with our customers, but also the knowledge that the honey was made by bees living in the beautiful Scottish countryside.”
 
The Scarletts "hands-on” approach to all aspects of beekeeping, packing and distribution means that they guarantee full traceability of their honey products from hive to plate. 
 

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